William Penn Pen Poster reminds me of my college notebooks

[Image above: The poster outside William Penn, Koramangala]

Not much to say really… This ad poster just reminds me of my college notebooks
let me know if you felt the same..

Australian for Habit – Cricket World Cup !!

I have not been much of a cricket fan, ever since India’s dramatic loss in the 1996 world cup against Sri Lanka. That was the last straw. But when I saw this billboard, I was pissed !! They didn’t shy away to rub it in.. I liked the Foster’s “Australian for Beer” ads before.. But I don’t think this ad is gonna help the image of Foster’s in India (the cricket crazy country that it is..) But wait.. Foster’s India is owned by SABMiller, the UK based company. Hmm.. What are the Brits upto ??

But think about it, this world cup was little more than joke to me. Felt like the Aussies stole an ice cream from a bunch of kids. Even ICC chief Malcolm Speed has admitted that 2007 cricket world cup was too long. So they have decided to shorten the duration of the next world cup and keep it short & sweet: opening ceremony, photo session and presenting the world cup to Australia !! (I received this as a forwarded SMS joke today, thanks subhash)

Big Bazaar’s Guerrilla Marketing !! (Guest Post)

I’m sure you have seen at least one of the below ad campaigns by Big Bazaar.

 

 

[Image Above: "The Keep West-aSide. Make a smart choice !" Billboard on Hosur Road (Just Before Forum Mall), Bangalore]

Apparently its part of Big Bazaar‘s (owned by Biyani’s Future Group) new Guerrilla Marketing Strategy according to agencyfaqs.com Surely one must have heard about the guerilla warfare strategies during one of those boring history sessions in school (generally its boring!!), wherein guerrilla force is divided into small groups that selectively attacks the target at its weak points. Wah lah, enter the future and in the world of cut throat competition, corporates use extension of the same strategy in marketing…hmmmm never imagined this while we were in our shorts !! Corporates like coke, pepsi, etc have been using the same for quite some time now and the latest entrant is our very own ‘Future Group’- Big Bazaar, Pantaloons, Future Bazaar, eZone are all part of this group and they are taking on the biggies like Shoppers Stop, Lifestyle, and Tata’s Westside.